Posts Tagged ‘seo’

Top 5 Ways to Increase Your Blog Traffic

Tuesday, August 16th, 2011

 

If you’re trying to market your law firm online, no doubt you have a blog.  You know how important a blog can be for building your brand, and maximizing your SEO.  You’re doing everything right — loading up on keywords, submitting your posts to social media sites, and asking visitors to bookmark you — but when you look at your numbers each month, you’re still not getting all the hits you deserve.  What’s going on?  And how can you fix it?

What’s going on is that every law firm and solo out there has a blog these days, and it seems like everyone is doing the same thing.  After all, there are only so many ways to optimize your site if you aren’t constantly generating fresh content.  So if you’re like most blawgers out there, you’re getting lost in the crowd.

One way to stand out, of course, is to write lots of original content about topics that interest you, so that your interest draws in others similarly interested, and engage with your audience as it grows over time.  But this can be time-consuming, and who has that kind of time? Anyway, you don’t want potential clients to think you have this much time on your hands — they might wonder why you’re not busier, instead!  Furthermore, let’s face it, not everyone is a Kurt Vonnegut or Dave Barry.  We’re lawyers, not essayists.  In a way, it’s unfair that the essayists are drawing hits away from you, the lawyer.

Fortunately, we here at the Criminal Lawyer have learned a few secrets of maximizing blog traffic with a minimum of effort.  And now, for the FIRST TIME EVER, we are going to share with you the 5 easy techniques you can use to DRAMATICALLY INCREASE YOUR BLOG TRAFFIC RIGHT NOW:

 

TIP #1 — Lists, Lists, Lists!

Holy mother of God in a sidecar with rainbow sprinkles and a lobster bib, if you aren’t using lists, then you’d better start.  Articles with names like “The Top 5 Ways to…” or “The 10 Most Badass…” are proven to grab more online attention than anything that isn’t porn.

Online readers don’t stop to chew over ideas and digest careful arguments.  They nibble; they graze.  Give them bite-sized nuggets of pithy observations, and they’ll come back for more.

A bonus of the list is that it can automatically double your hits, by the simple method of breaking the post into two pages.  By spreading the list across three pages, you can even triple your hits WITH A SINGLE POST.  (But don’t get too crazy — studies have shown that online readers lose patience if they have to click through to every part of the list.  Don’t make it a slideshow.)

 

TIP #2 — Don’t Write for You; Write for Your Audience!

So you’re super-interested in this nifty case that just came down, and you think you have some ideas about why the court ruled that way and what it might mean for other similar cases?  Good for you.  Make a note of it for your own files.  But unless it’s a case that’s been all over TV news this week, I’ve got two words for you: BO RING!

How many people do you think share your interest in this little bit of legal arcana? A couple dozen?  Maybe?

Well, if you want a couple dozen hits, then by all means, knock yourself out.  But if you want MAJOR BLOG TRAFFIC, my friend, then you’re going to have to knock it off.

Write instead for the masses.  Don’t be a snob about it — what, are you too good for their attention?  Are you too good for their money if they decide to retain you?  Didn’t think so.

Look, if a topic is (more…)